Where culture meets craft: UI, UX, and Brand for Soul Sentimental
Client:
Soul Sentimental
Deliverables:
UI, UX, Brand
Platforms:
Web
Emotionally rich, visually refined
Soul Sentimental is a luxury greeting card brand that crafts lifestyle-inspired cards celebrating and spotlighting people of color. I was brought on to design their website from the ground up, with the goal of creating a digital presence that felt elevated, warm, and inclusive—capturing both the emotional depth and high-end aesthetic of the brand.
Design approach
Balancing luxury with authenticity was key. I combined rich textures, lifestyle imagery, and storytelling to keep the design grounded while maintaining a polished look. Inclusive visuals and messaging helped reflect the brand’s mission. With no existing design system, I created all components from scratch to ensure a cohesive, premium experience.
Design that reflects mission and identity
The final website positioned Soul Sentimental as a thoughtful, elegant brand with a strong visual identity and clear mission. The design helped elevate the brand's story while making it easy for visitors to engage with the product and values behind it. Client feedback was overwhelmingly positive, noting that the site perfectly captured the essence of Soul Sentimental.
Tools used:
Figma: For layout and visual design.
Adobe Photoshop: For photo editing and color refinement.
