Creating a fresh and modern email welcome series for SaladPower
Project:
Email design
Deliverables:
UI, UX
Platforms:
Photoshop, Klaviyo
SaladPower welcome series email design
SaladPower is a clean-label juice brand focused on simple ingredients and healthy nutrition. Their products are colorful, minimal, and refreshing — just like their brand personality.
The Approach:
To maintain brand consistency, I pulled design elements directly from their website, including type styles, colors, and layout cues. SaladPower provided a library of product and lifestyle photography, which I loved because it perfectly matched their clean, modern, and health-focused identity.
For the welcome series emails, my focus was on:
Introducing the brand with clarity and energy
Highlighting the core product benefits without clutter
Using strong photography to express freshness and simplicity
Creating a layout that feels light, breathable, and easy to scan
The tone was welcoming but confident, emphasizing trust, transparency, and the simplicity of their ingredients.
The outcome
The final design brings the SaladPower brand to life in email form — clean, vibrant, and minimal.
The layout highlights their photography and product story while keeping everything visually consistent with their website. The result is a modern, refreshing welcome email that sets the tone for future campaigns and helps new customers immediately connect with the brand.
Tools used:
Photoshop for layout design and email flow.
Klaviyo For exporting and deploying emails.
