An email welcome series with personality: designing for MyTrudy
Client:
MyTrudy
Deliverables:
UI, UX, Publishing
Platforms:
Figma & Brevo
Designing the First Impression
MyTrudy is a career-building platform that offers tools to help users create resumes based on their personality, not just their skills. This inspired a thoughtful and personalized approach to their welcome email series. I was brought on to design and build a set of emails that reflected this mission while staying consistent with the brand’s identity.
Role and responsibilities
The tone of the welcome series was designed to feel warm, empowering, and personality-driven. I chose imagery that reflected real-life moments and diverse people to support MyTrudy’s human-first message. Visually, I followed the brand’s color palette and typography to ensure cohesion across touchpoints. Each email focused on clarity, emotional tone, and clear calls to action.
Designing the welcome email series based on MyTrudy’s brand guidelines.
Sourcing lifestyle imagery that felt authentic, inclusive, and aligned with the brand tone.
Crafting layouts using best practices in email UX to maximize readability and engagement.
Optimizing emails for both mobile and desktop responsiveness.
Exporting and implementing the email designs in the email marketing platform Brevo.
Tools used:
Figma: For email design and layout.
Brevo: For exporting and deploying emails.
