Adapting an Instagram post for SimplyCodes
Client:
demand.io
Deliverables:
6 PNG images
Platforms:
Instagram
Project overview
In collaboration with Demand.io's marketing team, I was tasked with adapting an Instagram carousel to align seamlessly with the brand's identity. The goal was to create a visually engaging and cohesive carousel that effectively communicated the brand's message.
Role and responsibilities
I reviewed and implemented SimplyCodes’ brand guidelines to ensure consistency in colors, typography, and iconography. Following the provided wireframe, I refined the layout and design to create a visually appealing and engaging post. Throughout the process, I collaborated closely with the marketing team, incorporating their feedback to enhance the final product.
A lesson in brand alignment
This project reinforced the importance of aligning design with brand identity while balancing aesthetics and storytelling. Through collaboration and strategic adjustments, I was able to create a visually compelling and cohesive carousel that met both brand and marketing goals. It was a rewarding experience that further refined my ability to blend design and content seamlessly.
Tools used:
Adobe Photoshop: For creating the design and exporting the final assets.
Adobe Illustrator: For tweaking some of the illustrations.
