A landing page with purpose: pitching eBay with design precision
Client:
Cardless
Deliverables:
UX, UI, Figma files
Platforms:
Figma
Simple. Branded. Effective.
As part of Cardless’s pitch to secure eBay as a credit card partner, I designed a landing page that showcased the potential of an eBay-branded rewards credit card. The goal was to create a visually polished, on-brand page that communicated the card’s value and highlighted Cardless’s design capabilities to support eBay’s unique identity and customer base.
I leaned into eBay’s vibrant color palette, bold typography, and approachable tone to keep the design authentic to their brand. The layout was structured to highlight key rewards upfront, followed by lifestyle visuals and value-driven sections. I ensured the content was scannable, using iconography and concise messaging to clearly communicate card benefits.
Role and responsibilities
I was responsible for the full visual design of the pitch, including the landing page and the credit card concept. I also generated and refined the landing page copy using AI tools to align with eBay’s tone and communicate key value points clearly. Specifically, I handled:
Leading the UI/UX design of the landing page.
Interpreting and applying eBay’s brand guidelines to ensure visual consistency.Designing key sections to communicate rewards, benefits, and lifestyle appeal.
Collaborating with the Cardless team to align on tone, goals, and strategic presentation.
Tools used:
Figma: For wireframing and high-fidelity design.
Adobe Photoshop: For editing lifestyle imagery and assets.
