Black Friday Instagram campaign for Cuddle Sleep Health
Client:
Cuddle Sleep Health
Deliverables:
4 PNG images
Platforms:
Instagram
Creating cohesive and engaging ads
For Black Friday, I created a series of Instagram ads for Cuddle Sleep Health, showcasing their products while maintaining brand consistency. The goal was to design visually compelling posts that aligned with the brand’s identity and effectively promoted the Black Friday sale.
Role and responsibilities
As the designer for this campaign, my key responsibilities included adhering to Cuddle Sleep Health’s brand guidelines to maintain visual consistency, utilizing the brand’s photography and material assets to create engaging promotional content, designing Instagram posts that highlighted key offers and product benefits, and collaborating with the marketing team to ensure alignment with campaign messaging and goals.
Striking the perfect balance
The final Black Friday Instagram posts successfully combined promotional urgency with Cuddle Sleep Health’s signature aesthetic. The campaign maintained brand consistency while drawing attention to key product offerings, resulting in visually appealing and effective marketing assets. The marketing team appreciated the balance between sale-driven design and the brand’s established look.
Tools used:
Adobe Photoshop: For creating the design and exporting the final assets.